One of the main problems within the "inner circle" of the mail order business
commission dealerships is turning a good thing out of hand.
It's been said over and over again, but newcomers to the industry should
to your main product, but everyone should strive for developing their OWN
ships. And people who think this way will give up over a period of time
because they go broke. Let's stop this madness and spread the word about
becoming a Prime Source.
How do you develop your own specialized product or service? It may take a
few months to get your "feet wet" in mail order to determine your particular
"niche." However, you should already know the talents you possess inside
yourself and what your own capabilities are. There has to be more to your
businessthan making money!
What are your hobbies and interests? What would you like to do more than
anything else and would you do it if you were not getting paid?
Perhaps you would rather write, edit, paste-up or seal envelopes.
Dorothy Christian (Shells 345) once explained the "high" she used to get when doing a
mass mailing. She loved peeling off labels, sticking them on envelopes and
folding the materials to insert. She said that every envelope she stuffed,
she felt it would generate a big customer order. This is enthusiasm!
Therefore, Dorothy could have developed a specialized or confidential
mailing service. Unlike a big mail where she would be mailing circulars in
(Example: A circular selling books and reports would be marketed only to
book buyers from lists Dorothy would purchase and use for these types of
mailings. She also would be careful not to put any conflicting information
You can take anything you sell and creatively turn it into your own prime
source product. A good friend of mine, Helen VanAllen loved to prepare big
presented with a list of the circulars Helen had on hand and they checked off
the ones that interested them. This is one example of how an old concept can
be turned into something new with a twist that makes it YOUR OWN product.
product. You can use the same concept locally also. If you sell vitamins, for
instance, you could sell them in individual packets and label them for each
the individual packets and labels would be your own product. You can also
charge more for this personal touch.
You are unique! You are an individual who has special talents and interests.
people in the world. But it's up to every one of us to keep it that way.
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